Creating a public image everyone can respect and admire . . .

Employee Relations
Most of your employees are unsung heroes, and they want recognition just as much as a pay check. They want to feel more like business partners than cogs in a wheel. They want opportunities to learn new skills and then put them to the test in different positions with new challenges. They want to know what’s happening in their workplace before they read the details in the newspaper.

Do you do a good job of showing your employees that they’re important to your overall success?

Your employees are members of a wider community, and they will share their experiences with their families, friends and peers far and wide.  What will they say? First-hand accounts of the company’s inner workings can undermine even the best marketing efforts. We can assess your company’s culture and help you create the type of environment that creates tangible and intangible value for all stakeholders. 

Community Relations
How does your company show that it’s a caring and contributing member of the community? How do the members of your community feel about your company? Do you give your employees time off, with pay, to help with meaningful community activities? Are your leaders serving on community boards and committees, or are they merely paying lip service to the whole idea of community service? Do your community outreach efforts tie into the company’s vision and mission? We can take a 360-degree look at your community profile and help your company evolve as a true community partner.

Media Relations

The media are demanding, impatient and relentless. Are your key spokespeople prepared to be interviewed and to expertly, accurately and succinctly relay news about your company’s achievements and industry trends? Do you know what journalists are looking for when they consider story ideas? Are your press releases laundry lists or do they contain information that will pique a journalist’s interest? Are your media information packets complete and ready to be sent out at a moment’s notice? We can prepare your spokespeople and your information packets and help pitch your story ideas to the media.


Crisis Communications
The media maze and the information highway are littered with corporate road kill—companies which were unprepared or ill-prepared to respond, adequately, during times of crisis. The time to prepare for a crisis is before it occurs. To be caught flat-footed is not an option. We can help you get ready for hostile press conferences that might never happen.